Mutual of Omaha Reverse Mortgage - Irvine, CA - Full Time
Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Dedicated to insightful design and superior craftsmanship, Mutual of Omaha Mortgage is setting a new standard in home lending and customer experience.
Mutual of Omaha Mortgage is looking for a Digital Marketing Manager to assist in managing the lead generation efforts within our growing department.
Search Engine Optimization:
Develop and implement SEO strategies tailored to the mortgage industry to improve organic search rankings and increase website traffic for high-intent keywords.
Optimize organic search pages to increase conversion rates, aligning content with user intent and company objectives.
Support the development of effective link-building campaigns, identifying backlink opportunities through outreach and strategic partnerships to enhance domain authority.
Utilize tools such as Google Analytics and Google Search Console to track website performance, analyze traffic trends, and monitor keyword rankings.
Conduct in-depth SEO analysis using Ahrefs to inform strategy and identify opportunities for improvement.
Create and present clear, data-driven SEO performance reports for management, highlighting key metrics, progress, and actionable insights.
Ensure compliance with search engine policies to avoid penalties and maintain SEO best practices.
Business Development:
Drive new lead generation partnerships by identifying and onboarding qualified partners to meet monthly growth targets.
Collaborate with internal stakeholders to align partnership goals with business objectives.
Build and maintain a consistent pipeline of potential partners through targeted list-building and research activities.
Execute outreach campaigns, including initial contact and follow-ups, to engage prospective partners and establish interest.
Facilitate regular discovery calls with prospective partners to understand partnership potential, discussing goals, strategies, and mutual value.
Collaborate with team members to assess partnership opportunities and make recommendations.
Track outreach progress, partnership leads, and discovery call outcomes, maintaining accurate records and updates.
Oversee the smooth onboarding process for new partners to ensure setup, documentation, and account configuration.
Serve as a key point of contact for new partners during their initial integration phase.
Preferred Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent business experience.
3+ years of experience in Search Engine Optimization
Proficiency in Salesforce CRM and Power BI for tracking lead generation
Experience with WordPress for content management.
Strong knowledge of SEO tools such as Google Analytics, Google Search Console, and Ahrefs.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Solid organizational skills and a results-oriented, collaborative work style.
Excellent communication skills, both written and verbal, with attention to detail.
Experience in the financial or mortgage industry is a plus.