Digital Marketing Manager

Irvine, CA
Full Time
Mutual of Omaha Reverse Mortgage
Mid Level
Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Dedicated to insightful design and superior craftsmanship, Mutual of Omaha Mortgage is setting a new standard in home lending and customer experience.

Mutual of Omaha Mortgage is looking for a Digital Marketing Manager to assist in managing the lead generation efforts within our growing department.

Search Engine Optimization:
  • Develop and implement SEO strategies tailored to the mortgage industry to improve organic search rankings and increase website traffic for high-intent keywords.
  • Optimize organic search pages to increase conversion rates, aligning content with user intent and company objectives.
  • Support the development of effective link-building campaigns, identifying backlink opportunities through outreach and strategic partnerships to enhance domain authority.
  • Utilize tools such as Google Analytics and Google Search Console to track website performance, analyze traffic trends, and monitor keyword rankings.
  • Conduct in-depth SEO analysis using Ahrefs to inform strategy and identify opportunities for improvement.
  • Create and present clear, data-driven SEO performance reports for management, highlighting key metrics, progress, and actionable insights.
  • Ensure compliance with search engine policies to avoid penalties and maintain SEO best practices.

Business Development:
  • Drive new lead generation partnerships by identifying and onboarding qualified partners to meet monthly growth targets.
  • Collaborate with internal stakeholders to align partnership goals with business objectives.
  • Build and maintain a consistent pipeline of potential partners through targeted list-building and research activities.
  • Execute outreach campaigns, including initial contact and follow-ups, to engage prospective partners and establish interest.
  • Facilitate regular discovery calls with prospective partners to understand partnership potential, discussing goals, strategies, and mutual value.
  • Collaborate with team members to assess partnership opportunities and make recommendations.
  • Track outreach progress, partnership leads, and discovery call outcomes, maintaining accurate records and updates.
  • Oversee the smooth onboarding process for new partners to ensure setup, documentation, and account configuration.
  • Serve as a key point of contact for new partners during their initial integration phase.

Preferred Qualifications:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent business experience.
  • 3+ years of experience in Search Engine Optimization
  • Proficiency in Salesforce CRM and Power BI for tracking lead generation
  • Experience with WordPress for content management.
  • Strong knowledge of SEO tools such as Google Analytics, Google Search Console, and Ahrefs.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Solid organizational skills and a results-oriented, collaborative work style.
  • Excellent communication skills, both written and verbal, with attention to detail.
  • Experience in the financial or mortgage industry is a plus.
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