Marketing Strategist

Irvine, CA
Full Time
Mutual of Omaha Reverse Mortgage
Experienced

Marketing Strategist (SEO, ORM & Marketing Automation, Mortgage Industry)

Location: Hybrid - Irvine, CA

Job Type: Full-Time  
 

Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.   
 
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!  
 

Overview

We are an established mortgage lender seeking a Marketing Strategist to lead and evolve our digital marketing strategy across SEO, Online Reputation Management (ORM), and marketing automation, with Salesforce CRM as the foundational platform.

This role is designed for a strategic marketer who thrives in structured environments but brings an entrepreneurial mindset, someone who takes ownership, identifies opportunities for improvement, and modernizes systems while respecting regulatory, brand, and operational standards. You will set direction, manage execution, and lead a small team or external partners to deliver measurable, sustainable results.

Key Responsibilities

Strategy & Leadership

  • Own the strategic roadmap for SEO, ORM, and marketing automation
  • Proactively identify opportunities to improve performance, efficiency, and scalability
  • Translate business objectives into clear priorities, KPIs, and execution plans
  • Lead, mentor, and hold accountable internal team members and external partners

SEO Strategy

  • Develop and oversee enterprise-grade SEO strategy (technical, on-page, off-page, and content)
  • Guide keyword and competitive research aligned with mortgage borrower intent
  • Improve organic visibility through site optimization, content strategy, and governance
  • Monitor algorithm changes and industry trends; recommend data-driven adjustments
  • Own SEO reporting, insights, and continuous optimization

Online Reputation Management (ORM)

  • Lead ORM strategy to protect and strengthen brand credibility at scale
  • Establish structured monitoring, response, and review-generation processes
  • Ensure ORM efforts align with compliance, brand, and governance standards
  • Address reputational risks through ethical, sustainable visibility strategies

Marketing Automation & Salesforce CRM

  • Serve as the marketing owner of marketing automation systems & platforms
  • Ensure data integrity, reporting accuracy, and clear lifecycle visibility
  • Design and optimize marketing automation workflows integrated with Salesforce
  • Evaluate, select, and manage marketing automation platforms as business needs evolve
  • Build scalable frameworks for segmentation, nurturing, and performance tracking

Mortgage Industry & Compliance

  • Apply strong knowledge of mortgage products, borrower journeys, and regulations
  • Ensure all marketing strategy and execution meet regulatory and compliance requirements
  • Balance innovation with risk management and operational discipline

Required Qualifications

  • 5+ years of experience in digital marketing strategy
  • Demonstrated expertise in SEO, ORM, and marketing automation
  • Strong hands-on experience with Salesforce CRM
  • Experience integrating marketing automation platforms with Salesforce
  • Mortgage or financial services industry experience (required)
  • Experience managing people and/or external partners
  • Analytical, structured, and metrics-driven approach
  • Comfortable operating in regulated, enterprise environments
 

Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include:   

  • Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.   
  • Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.   
  • 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)   
  • Multiple PPO Medical Plans, as well as HDHP eligible plan.   
  • Dental Coverage   
  • Vision Coverage   
  • Company Paid Life Insurance   
  • 401K with a generous employer match   
  • Additional Benefits including – Optional Life, FSA, Pet Insurance etc.   
  • Free Legal Services   
  • Employee Loan Program   
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