Marketing Manager
Irvine, CA
Full Time
Mutual of Omaha Mortgage
Mid Level
Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.
We offer an extensive compensation package. Benefits include Medical, Dental, and Vision insurance, company-paid life insurance, 401K with a generous employer match and additional benefits such as Free Legal Services and an Employee Loan Program.
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!
Mutual of Omaha Mortgage is seeking a dynamic and experienced Marketing Manager to join our team. As a Marketing Manager, you will report to the VP of Marketing and play a crucial role in developing and implementing effective marketing strategies to promote our mortgage products and services. We are looking for a creative thinker with a passion for innovation and a proven track record of driving successful marketing campaigns.
Roles & Responsibilities:
- Manage and optimize social media channels, including but not limited to Facebook, LinkedIn, Twitter, Instagram and YouTube.
- Develop and execute a comprehensive social media strategy, across multiple sales channels, aligned with performance goals and target audience.
- Track and analyze social media performance metrics to measure the effectiveness of campaigns.
- Work closely with other departments to align social media content with overall marketing strategies and campaigns.
- Partner with SEO to develop content strategy and calendar, elevating organic search ranking and owning written content production.
- Create high-quality, engaging, and optimized content across various channels including but not limited to blog posts, email, websites, whitepapers, case studies, videos, infographics, and social media posts. Less than 20% of role.
- Manage all aspects of creative our services: requests, compliance approvals, audit requests, & distribution to business lines for use.
- Stay updated on industry trends and best practices to continuously innovate and enhance our approach.
- Administrative duties may be assigned to support other marketing channels.
- Bachelor’s degree in marketing, communications, or a related field.
- Minimum of 3 years of experience in B2C and B2B marketing communications or a similar role.
- Minimum of 3 years of experience with social and web content and WordPress.
- Knowledge & Experience with Salesforce and email automation platforms a plus.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
- Creative thinker with a passion for developing innovative marketing strategies.
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