PPC Strategist (Paid Media)

Irvine, CA

Full Time

Mutual of Omaha Reverse Mortgage

Experienced

PPC Strategist (Paid Media)
Location: Hybrid - Irvine, CA
Job Type: Full Time

Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.

Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!

We are looking for a PPC Strategist to independently own paid media strategy and performance across a growing portfolio of accounts, reporting directly to the SVP of Marketing & Analytics.

Role & Responsibilities:

Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution.
Conduct deep-funnel analysis — CPC, CPM, CPA, CPL — down to the keyword level, and translate findings into actionable recommendations.
Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch.
Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency.
Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals. • Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.

Requirements:

Bachelor's degree in Marketing or equivalent business experience.
3–5 years of hands-on experience managing PPC campaigns at scale, working independently.
Proven track record managing Google Ads, Microsoft Ads, Meta Ads, and other platforms end-to-end — account structure, budget ownership, and testing frameworks.
Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision.
Experience managing budgets exceeding $2Mil
Prior experience in a regulated industry (financial services, mortgage, insurance) preferred.
Comfortable operating with full autonomy in a fast-paced environment with minimal oversight

The annual salary for this position is $80,000-$120,000

Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include:

Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
Multiple PPO Medical Plans, as well as HDHP eligible plan.
Dental Coverage
Vision Coverage
Company Paid Life Insurance
401K with a generous employer match
Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
Free Legal Services
Employee Loan Program

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PPC Strategist (Paid Media)

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